I have always bee of the opinion that the AU-UGA rivalry is like no other. Most rivals, we can't stand.
On the other hand, Georgia is like family.
Two Auburn coaches, High Nall and Will Muschamp, played at UGA.
Two Georgia coaches, Stacey Searels and Rodney Garner, played at Auburn.
I hate Alabama. I can't stand LSU.
Georgia, on the other hand, is like the cousin who attends a crosstown school. You want to beat them, but you still see them twice a year: Thanksgiving and the summer BBQ.
Philip Marshall of the Huntsville Times has some wonderful articles about the game. My favorite is called Intensity Without Hostility. Click on the article title to be taken to it. Click here to be taken to Marshall's blog.